MigrantStudents.org announces the launch of the 4th Annual National Cesar E. Chavez Blood Drive Challenge. This national service learning program promotes the engagement of U.S. Latino/Hispanic college students as college campus organizers of in a national ‘Smart & Healthy’ education campaign with Cesar E. Chavez’s as its icon celebrating his legacy as an American civic leader devoted to improving the quality of life for the migrant/seasonal farmworker community. The four basic event objectives are to promote a) health education, b) health/science careers, c) civic engagement, and d) save lives! The campaign challenges each student organizer to coordinate a successful donor recruitment campaign culminating in a health education event featuring a 1- or 2-day campus blood drive to be held on or close to March 31st to celebrate Cesar E. Chavez’s Birthday.